Advisory Board

Richard Simtob 

Entrepreneurship is Richard Simtob’s passion. He has been creating income generating businesses from an early age. Today, with 26 years experience in small business ownership and, franchising, Simtob consults with successful businesses that want to grow through franchising, and last year he co-founded, a new generation of on-line lead generation in franchising. Currently Simtob serves as CEO of and is also a principal of Zoup! Fresh Soup Company.

Previously, as a Senior Vice President of Wireless Toyz, Simtob was responsible for the strategic direction and management of the organization’s franchise growth. He managed the expansion of the company’s franchise network from 8 to almost 200 units. His efforts were pivotal in earning Wireless Toyz recognition in the 2006 Inc. 500 list of fastest-growing, privately held U.S. companies, Entrepreneur’s 2007 “Franchise 500” and Entrepreneur’s 2007 “Fastest Growing Franchises.”

Simtob earned acclaim as a business innovator during the 1990s when he co-founded Book World Corporation, parent company of Talking Book World, America’s largest chain of retail audio book rental outlets. He built the company from a concept in 1993 to a 45-store chain. By 1999, TBW ranked number 164 on the Inc. 500 list of fastest-growing, privately held companies, and appeared annually in Entrepreneur’s list of top 500 franchises.

Simtob is a licensed commercial real estate broker. He also owns and develops small commercial retail centers in Michigan and Arizona. Simtob is Vice President of Yad Ezra, a non-profit food bank, and is active in a range of business organizations, including the Jewish Entrepreneurs Network and the Entrepreneurs Network of Michigan. He attended the University of Western Ontario where he studied economics and business.

Richard Simtob lives in Farmington Hills, Michigan, with his wife Aimee and two children. 

Peter Borzak

Peter began his career at The Baclor company in 1984 after graduating Phi Beta Kappa from George Washington University. In 1987, Peter joined First Dearborn Properties, a Chicago-based real estate investment company, as Vice President of Acquisitions.

In 1990, Peter formed Plymouth Court Properties, Inc., which owned and managed several office and apartment buildings and a public golf club in the greater Chicago area. In addition, the principals of Plymouth Court Properties were involved in the development of Michael Jordan’s Restaurant in Chicago, Illinois.

In 1995, Peter was a founding Managing Member of Pine Tree Commercial Realty, LLC, in Northbrook, IL. To date, Pine Tree affiliates have developed and acquired 56 shopping centers nationwide totaling over 4.5 million square feet, with an aggregate value of over $500 million. Pine Tree Commercial Realty offers a full spectrum of real estate services for retail properties, including development, legal, accounting, acquisitions, construction management, leasing, general contracting and property management. Active joint ventures include a four year $400 million development joint venture with Inland Real Estate Corporation, a $175 million open ended acquisition joint venture with Utah Retirement System and Henderson Global Investors, as well as individual project joint ventures with Buchanan Street Partners, Syndicated Equities, and GEM Realty Advisors.

Peter has also been active with the George Washington University Alumni Association, Big Brothers/Big Sisters of Chicago (as a 22 year mentor), YPO, Deerfield AYSO, the Deerfield Youth Baseball Association, and has served as a member of the board of directors for the Deerfield Park Foundation, Harold Eisenberg Foundation, Big Brother Big Sisters of Chicago (member of executive committee and current Chair of Board Development Committee), and the Standard Club of Chicago, where he served as president from 2004 to 2006. Peter also serves on the Illinois State Committee for the International Council of Shopping Centers.

Through his involvement with the Harold Eisenberg Foundation, Peter has been a frequent guest speaker at the University of Illinois Urbana Champaign, Marquette University and the University of Indiana, and has hosted dozens of college students for one day mentorships in real estate. In addition, Peter created and continues to spearhead the Foundation’s annual Career Day event, a 24 hour real estate experience offered each year in October for Midwest-based college students which features guest speakers, property tours, networking opportunities, and roundtable events.

Peter created and leads Finance 490, a credit class in real estate taught primarily by Chicago-based senior real estate professionals and offered through the Finance Department in the Business School of the University of Illinois at Urbana Champaign. Peter helped lead a similar effort at Notre Dame University by assisting in the formation of  a three hour credit class in real estate development that began in January 2010.

Peter is married, has two children and lives in suburban Chicago, Illinois.